Meditation app Headspace hires a new chief business officer

One of the first times Ross Hoffman met Headspace CEO Rich Pierson when talking about a role running the company’s business, Pierson was not talking a lot about business. Instead, he was peppering Hoffman with questions about himself, telling stories about users, and talking about work ethos.

The business questions came later, of course, but that kind of introduction and vetting for a company built around a meditation app might not be all that surprising. and Headspace has now hired Hoffman to be its first chief business officer. Hoffman, who was most recently Twitter’s VP of global content partnerships, is joining the company at the beginning of July.

“What we spoke about was, revenue is important but not why Headspace exists — and the job is balancing those two things to…

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