Medumo tries working out how to best nudge patients to prepare for procedures

Medumo co-founder Adeel Yang has plenty of first-hand experience dealing with cancellations for procedures and appointments as a physician — but it’s been a problem that’s a deceptively hard to solve.

So Yang and his co-founders decided to start Medumo to address the problem they’ve seen so often themselves. The company’s main goal is to reduce procedure cancellations the day of, which can be costly both for the patient and also for the medical facilities and all parties involved. But those cancellations can be a result of, for examples, patients simply forgetting they aren’t supposed to eat for a while before the procedure. Even something as simple as getting your wisdom teeth taken out requires skipping the food and water in the morning, but habits baked into the way…

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