Microsoft launches ‘Who’s In,’ a social event planning app for iMessage


Microsoft’s name isn’t exactly synonymous with social networking, though that hasn’t stopped the company from finding angles into this space – generally, with more of a focus on the business side of socializing, as with its LinkedIn and Yammer acquisitions. It’s own efforts in social, meanwhile, have failed, as with last month’s shuttering of its social network for students, Socl.

Now the company is giving social another shot with a new iMessage app called “Who’s In,” aimed at helping friends plan events and other outings, like movie dates, dinners out, visits to nearby attractions, and more.

The app, which just launched today on the iMessage App Store, does not have an iPhone or iPad version at this time – it can only be accessed via iMessage.

When you first…

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