Mixer, Microsoft's Twitch competitor, adds game sales

Twitch has long since allowed its streamers to generate revenue from their channels through things like subscriptions, virtual tipping and game sales. Microsoft is adopting one of those features for its own game streaming service, Mixer, with today’s launch of “Direct Purchase.”

The addition will allow streamers to promote purchases — including game titles and other content — that are available for sale from the Microsoft Store. It can support things like base games, specific game editions, downloadable content, add-on packs and more. All of these items can be purchased directly from the streamer’s Mixer channel itself, without having to exit the stream.

In total, there are more than 5,000 games that will be made available through Direct Purchase,…

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