Mixpanel analytics accidentally slurped up passwords


The passwords of some people using sites monitored by popular analytics provider Mixpanel were mistakenly pulled into its software. Until TechCrunch’s inquiry, Mixpanel had made no public announcement about the embarassing error beyond quietly emailing clients about the problem. Yet some need to update to a fixed Mixpanel SDK to prevent an ongoing privacy breach.

It’s unclear which clients were impacted due to confidentiality agreements, but Mixpanel lists Samsung, BMW, Intuit, US Bank, and Fitbit as some of the companies it works with. “We can tell you that less than 25% of our customers were impacted” the company’s spokesperson told me, but they noted approximately 4% of all Mixpanel projected suffered from the privacy gap.

Mixpanel has raised $77 million in rounds led…

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