The mobile gaming industry made $29 billion in 2015 — and it is only set to continue growing (with estimates as high as $49 billion by 2018).
But the mobile gaming industry is in the “wild west” phase of its history right now, with the constant improvement of mobile devices and so many variables to successful monetization. Though it’s difficult to know exactly what mobile will be like in a few years, here’s what I see influencing the mobile gaming space in 2016.
Increased focus on mobile branding — maximizing each user
Nintendo’s move into the mobile space by bringing their iconic characters and IPs to smartphones, such as Pokemon GO, is going to have a major impact on the increased focus on brand recognition for mobile gaming companies moving forward.