Much Better Adventures, The U.K. Travel Startup, Raises £400K And Expands To Cycling

London-based travel startup, Much Better Adventures, which lets you book ‘active holidays’ with independent providers, has raised £400,000 in seed funding to expand its ski offering and launch a second vertical in the form of road cycling holidays.

The investment comes from pre-seed and seed investor, Seedcamp, alongside various travel operators using the platform, and a number of angel investors. They include Simon Lambert (, Treatwell – formerly Wahanda), Fred Ahlberg (ex-Ebay and King), Brett Akker (founder of Lovespace, Streetcar, ex-Zipcar) and James Kent (ex-Google). The Mayor of London’s Co-investment Fund also participated.

Launched in 2012, Much Better Adventures started life by listing the best independent skier-run chalets in Europe, seeing it…

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