Music video AR app Blin.gy shuts down


Blin.gy, the app that let users insert themselves into their favorite music videos, is shutting down. In a Medium post, co-founder and chief executive officer David Hyman wrote that the startup, which launched as Chosen three years ago and raised at least $10 million, decided to close up shop after a potential acquisition fell through.

Chosen started out as a talent competition app that eventually focused mostly on music. Though it had a marketing partnership with Ellen DeGeneres, who promoted the app on her show and also took an equity stake, Chosen struggled to compete with Musical.ly. Earlier this year, Chosen pivoted and renamed itself Blin.gy after figuring out how to create greenscreen effects without the need for a full studio, making it possible for smartphone users to…

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