Musical.ly, an app best known for its lip-syncing music videos, but which has more recently begun to air shows from Viacom, NBCU and Hearst, is today rolling out an overhaul of its mobile app that will put an increased emphasis on personalization and recommendations. Most notably, the update includes a new “similar musical.lys” feature that uses computer vision to figure out what a video is about, in order to recommend others you may like.
The news of the update was first reported by Variety, which also noted the app is backed by $147 million in funding and has grown to over 215 million users.
That user numbers figure, however, appears to reference the number of app downloads Musical.ly has – its active user base tends to be smaller.
According to app analytics firm Sensor…