Nickelodeon revamps Noggin, its ‘Netflix for Kids,’ with dozens of interactive, play-along videos


Nickelodeon’s Noggin is today taking a step to differentiate Noggin from being just another “Netflix for kids” type of subscription video service.  Alongside its existing lineup of TV shows and sing-alongs, Nick is introducing a series of what it calls “play along” videos. These new videos, which are also curriculum-based, are designed to be interactive in nature – asking kids to tap, touch, swipe or speak to move through their various storylines.

The idea of interactive children’s TV is an old one. From early shows like “Howdy Doody” and “Romper Room,” to classics like “Sesame Street” and “Mister Rogers,” shows have been breaking the fourth wall – meaning the show’s stars and characters would speak directly to viewers, and often encourage their…

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