Now it’s Snapchat copying Facebook’s ads Power Editor


Snap Inc desperately needs ad revenue to redirect its sinking share price. So after a year of getting mercilessly copied by Facebook, Snapchat is returning the favor by launching its take on the Facebook ads Power Editor. This new “Advanced Mode” for its Snapchat Ads Manager lets big advertisers rapidly deploy complex ad campaigns with tons of creative variants.

By allowing big ad agencies and brands to efficiently target, test and update their ad campaigns, they may be willing to spend more money on Snap. While the benefits won’t kick in in time for Snap’s pivotal Q2 earnings call next week, Advanced Mode could help the upstart put a dent in the Google/Facebook ad duopoly down the line.

Snap launched its self-serve Ads Manager in May, and added vertical video creation tool…

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