Online Travel Platform KimKim Brings Back The Travel Agent


Sometimes, there can be a little too much disruption. So goes the thesis of Joost Schreve, the former head of mobile for TripAdvisor, who left the company last November and started his own startup, KimKim, in December.

The nascent company — seed-funded with $1 million from investors, including NFX Guild — is catering to the presumably many people who no long want to plan their next vacation by scouring the web. Its simple, secret weapon? Good old-fashioned travel agents, who talk online with customers via a conversational interface.

We talked with Schreve earlier this morning to learn more about what he’s developing at his four-person, Palo Alto, Ca.-based company. Our conversation has been lightly edited for length.

TC: You seemingly left TripAdvisor — where…

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