Pocket Wants You To Read Ads Later Too

People love Pocket. Its 22 million registered users have saved over 2 billion articles. But there comes a time in every startup’s life when it must ween itself off venture capital and become a sustainable business. Today, after 9 years without ads, Pocket begins experimenting with sponsored content in its Recommended feed.

But these aren’t the crappy click-bait you see below lots of blog posts. “We’re being very choosy” Pocket founder Nate Weiner tells me. “We don’t want this to become the bottom of the barrel content.”

If Pocket can convince users that these articles would be worthy of appearing in its app even if it wasn’t sponsored, it could become the home for the future of content marketing. That should allow Pocket to stay free and…

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