Rebelmail rebrands as Rebel and adds one-click checkout to its interactive email platform

Rebel has been helping marketers do more with their emails — so that those emails become interactive experiences (with capabilities like galleries and quizzes) in and of themselves. Now the startup is adding the ability for consumers to complete their purchase from an email.

The company was previously known as Rebemail, but as part of today’s launch, it’s rebranding as Rebel. Co-founder Joe Teplow told me that while Rebel’s current capabilities are centered on email, its ambitions are broader — he wants to bring an “immersive, interactive experience” to a range of channels that businesses use to connect with their customers.

As for the new Rebel Shop product, it seems to fulfill Rebel’s promise of turning emails into mobile storefronts. Before this, users could…

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