Relevnt launches a publisher-centric news app

Florida startup Relevnt is experimenting with a new approach to online publishing.

Founder and CEO Winder Hughes said that it’s become unrealistic to expect readers to download an app for every publication that they follow, or even to type a bunch of URLs into their mobile browser. At the same time, when publishers rely on big platforms like Facebook and Google for distribution, they risk losing that direct connection to readers.

“We see the legacy website and web browser as an antiquated bottleneck for the way content is both distributed and consumed on mobile,” Hughes said — in fact, he argued that this is why the “duopoly” of Facebook and Google has come to dominate online ad revenue. In his view, Relevnt is “restoring this concept of ownership, control and…

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