Rheo, a personalized video app from ex-Apple product vets, launches on iOS and the web


On YouTube, you have to either know what it is you watch to watch and seek it out, or you can click through the site’s suggestions of popular or trending content. A startup called Rheo, founded by ex-Apple product veterans, has a different take on video discovery. Instead of browsing by genre, publisher or chart position, viewers can browse by mood. That is, you can seek out videos to make you laugh, those that inform you, those that instruct or teach, those for times you want to chill, and more.

Previously available as an Apple TV application, Rheo this week expanded to both iOS and the web.

Rheo was created by Alan Cannistraro, an Apple product development veteran who previously spent 12 years at Apple working on apps like Remote, iBooks, and Podcasts. He later joined Facebook,…

Read Story