Riley raises $3.1M to help real estate agents rate and respond to their leads

Businesses usually spend lots of time and money trying of attract potential customers. Now a startup called Riley aims to help them prioritize those sales leads.

Riley was part of the winter class at Y Combinator. (In fact, CEO Daniel Ahmadizadeh said he and his co-founder Helson Taveras applied several times with different products and ideas before getting in.) The startup is announcing today that it has raised $3.1 million in seed funding.

The current version of Riley is focused on real estate agents. If you see an ad or listing for an agent who’s using Riley and you decide to give them your information, you’ll get a text message within a few minutes from the agent’s “office manager” or “assistant,” asking some basic questions about you and what you’re looking…

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