Rumors of the demise of augmented reality developers have been greatly exaggerated


With the announcement of Apple’s ARKit, I’ve been bombarded with questions about what ARKit means for Augmented Reality (AR) developers, specifically ones building hard mobile AR technologies.

We, along with our friends at Modsy, were even called out in a recent TechCrunch piece as being “Sherlocked” by Apple. So let me make it very clear up front what ARKit does to the AR developer market: It grows it.

ARKit history from the outside

The introduction of ARKit is a long time coming. Apple’s Acquisition of Metaio in 2015 signaled to everyone in the AR community that Apple was officially pushing hard into Augmented Reality. The Metaio SDK, as good as…

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