Sherpa turns Instagram’s best photos into a travel guide


There are a number of places to find travel inspiration – Pinterest, Google Destinations, travel blogs or media sites like Condé Nast’s Traveler, among others. But a new application called Sherpa launching this week believes that some of the best travel ideas can be found on Instagram. The iOS application curates photos from top Instagram photographers, and turns them into visual travel guides that are augmented with data from other services, like Foursquare and Wikipedia.

Sherpa co-founder and CEO Paul Aaron previously founded NYC-based design studio Modern Assembly, which worked with brands like Coca-Cola, UNICEF, Droga5, The Climate Reality Project, and even The Rock (Dwayne Johnson). He also spent several years heading digital at Silver + Partners, and previously Crispin…

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