Snap Map is Snapchat’s plan to tie together its online content with ways to augment your offline reality, and it’s got the patent to back it up. Augmented reality location startup Drop tells TechCrunch that Snap Inc. acquired its intellectual property in 2015, including its “Location-based messaging” patent.
In 2013, Drop developed an app that would let you post photos or text to a certain location, like a landmark or business, and your followers would get an alert to check it out when they came nearby. By utilizing Drop’s intellectual property, Snapchat could launch a similar feature allowing users to discover location-based messages with the Snap Map or Snapchat’s AR lenses. Snap declined to comment on this story, as it usually does regarding M&A news.