Snapchat launches less creepy Send and Request Location features

Snapchat is taking another shot at location after its always-on coordinate-broadcasting Snap Map proved a bit invasive for some users. Snapchat now lets you send your on-going real-time location to a friend, or request theirs, which show up on the Snap Map and within your message thread.

Essentially, this is location sharing built for the intimacy people love about Snapchat, rather than the foreign and a little freaky idea of giving a wide swath of your contacts access to your whereabouts through Snap Map. As Facebook, Instagram, and WhatsApp ruthlessly exploit their clones of Stories, it’s the more private, close friends features like this and ephemeral messaging that are Snapchat’s best shot at staying relevant.

TechCrunch was tipped off to the location feature by our…

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