Snapchat is finally getting Live video, but you won’t be able to broadcast. Today Snapchat announced it will pipe snippets of NBC’s Live Olympics coverage directly into its app. But when TechCrunch asked if users would be able to go Live, a Snap spokesperson told us on background that there’s no intention to open up broadcasting to Snapchatters. They said users have not been clamoring for Live broadcasting abilities, and the company doesn’t see many use cases for them.
Instead, Snap Inc. says that transmitting live television to help Snapchatters experience culturally relevant moments is what makes sense. Snapchat won’t broadcast whole sports games or award shows, but says that it could stream the most important parts of big events, like the Oscars awarding Best Picture.