Snap’s earnings this week will once again test its place in the advertising universe


Snap will report its second earnings report this week, which will once again look to answer the question: is there room on the advertising spectrum for Snap?

The answer during its last earnings report (its first as a public company) was a resounding to be determined. The company’s stock has been hammered in the past several months falling well below its IPO price, which is not great news for all parties involved. Snap’s employees are probably the worst off here, who are still waiting for lockups to expire as they watch the stock tick lower and lower. For better or worse, that number is a constant indicator of their perceived success — and morale and retention is everything for a company with a creative product like Snap.

Chart time!

Its last earnings report included a pretty…

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