Target and Cartwheel apps to merge starting this summer, mobile payments and improved maps to follow


Target’s mobile app strategy will undergo a significant change, starting this summer. The retailer announced this week it will soon combine the functionality of its Cartwheel savings app with its main shopping app, in preparation for an eventual Cartwheel shutdown. The Target app will also receive a notable upgrade this year, adding support for an indoor map that shows your location in the store, along with the nearby Cartwheel deals, in addition to support for mobile payments.

According to Target, the decision to merge its apps into one is a result of customer feedback. Shoppers wanted an easier way to access all of what Target has to offer from one destination, not two.

Target isn’t the only retailer to streamline its mobile app strategy. A couple of years ago, Ebay shut down…

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