Pinterest today announced a partnership with Target to integrate its visual search technology known as Lens into Target’s apps, and later its desktop website. The deal, which represents the first time the company has integrated Lens into a retailer’s app, will allow Target shoppers to snap a photo of any product, and then find similar items available for sale at Target.
The company says that this feature will initially become available within Target’s registry, but will expand more fully to Target’s app and desktop website in the future.
As a result of this deal, Target is also increasing their ad buy significantly with Pinterest, in a related effort to drive more consumers shopping online to Target’s site.
Pinterest, which is now used by 200 million people worldwide, has…