Target partners with Honeyfund to add cash gifts to its wedding registry

Chalk one up to the power of media exposure. The team responsible for building Target’s online registry saw Honeyfund appear on “Shark Tank,” and thought it would be cool to integrate the honeymoon registry service into Target’s own. Today, that integration has gone live across Target’s website, mobile web and in the dedicated Target registry app.

The retailer tells TechCrunch that the decision to partner with Honeyfund has to do with it being an established name in the gift registry business, and its popularity with today’s consumers.

Founded back in 2006, the online registry lets friends and family give the marrying couple cash-based gifts – like funds for travel, for honeymoon-related outings and activities, for a down payment on a house, or anything else they…

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