Taylor Swift embraces streaming, brings full catalog to Spotify and more

After breaking up in 2014, Taylor Swift and Spotify are getting back together. To celebrate her album 1989 hitting 10 million records sold and her selling 100 million total songs, today the pop singer announced she’s making her full back catalog available on all streaming services starting tonight at midnight.

Swift was already on Apple Music but now she’s opening up to Spotify, Amazon Music Unlimited, Amazon Prime Music, Tidal, Pandora Premium, and more. Industry sources tell me that Swift’s songs will be available on both the free ad-supported and paid tiers of Spotify.

The move by one of streaming’s biggest holdouts could signal a sea change in how artists view the technology that’s been criticized for underpaying content creators. As Spotify recently hit 50 million…

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