The curious case of the LG V30S ThinQ


Welcome to LG’s new smartphone strategy. A new flagship every year, followed by an incremental upgrade six months later. It’s a strange approach that’s sure to annoy early adopters, but LG’s certainly not the first to adopt the strategy — it’s in-line with the sort of thing OnePlus, among others, have been doing for a while now. 

The first such handset from LG bears similarly confusing branding — the LG V30S ThinQ. As the name implies, there’s very little difference here from a hardware perspective — “RAM and color” as the LG rep put it. Which is to say, the memory’s been bumped up to 6GB from 4- and the phone’s available in Platinum Gray and Moroccan Blue, the latter of which was chosen with help from the fine folks at Pantone. 

So, why the long name?…

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