“Social media” is a clumsy term that entangles enriching social interaction with mindless media consumption. It’s a double-edged sword whose sides aren’t properly distinguished. Taken as a whole, we can’t decide if it “brings the world closer together” like Facebook’s new mission statement says, or leaves us depressed and isolated. It does both, but our opportunity and the tech giants’ responsibility is to shift usage toward “time well spent.”
Thankfully, Facebook’s CEO Mark Zuckerberg seems ready to embrace that responsibility. “Time spent is not a goal by itself. We want the time people spend on Facebook to encourage meaningful social interactions,” he said on its most recent earnings call.
It’s not just a Facebook issue….