The FDA has its eye on Juul Labs, the e-cigarette company that has captured nearly half of the $2 billion e-cig market.
Yesterday, the U.S. Food and Drug Administration Commissioner Scott Gottlieb announced a new initiative called the Youth Tobacco Prevention Plan. While the agency is focused on making sure kids don’t have easy access to any e-cigs, the Juul vaporizer seems to be of particular concern to them.
As part of the initiative, the FDA has sent a request for information to Juul Labs in an effort to understand why young people are so attracted to the product.
Over the past year, a number of reports have suggested that teen vape use, especially with the Juul, is steeply on the rise.
The request is for documents related to “product marketing; research…