There are a handful of companies that have an unbeatable advantage — the fiduciary moat.
In finance world, when you hire an advisor who is a fiduciary — he’s legally bound to put your financial interests ahead of his.
There are many paths to business success and financial models that go with it. You can make money directly from the end user or you can find an interested third party who’s interests you serve — advertisers, financiers, CIOs, employers are often the real customers while the end user is reduced to a metric.
We are seeing this play out as ad driven businesses compete with the likes of Apple and Amazon. In B2B,…