Twitter chatbots can now include buttons that push you to tweet, follow, click & more

Twitter today is rolling out a new feature that will allow businesses to prompt their followers to take an action beyond a simple fav or retweet. The company is introducing the ability for businesses to add buttons inside their direct message conversations designed to encourage customers to do things like tweet about the company’s Twitter bot, visit their website, follow the business’s Twitter account, or start a chat with another account the business runs, among other things.

The feature is now one of several enhancements Twitter has made to its Direct Messaging experience in recent months. In May, for example, Twitter announced a way for businesses to run ads that were designed to bring users inside a Direct Messaging experience, where they could then interact with the…

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