Twitter’s COO explains why charging all users doesn’t make sense


Twitter might consider adding premium subscription features to TweetDeck, but likely won’t charge all users because the reduced access wouldn’t jibe with what Twitter wants to be, according to COO Anthony Noto. Today at Code Conference, Noto explained the four characteristics that make Twitter special, and how those guide its product evolution.

“As growth slowed in 2015 we had to come to grips with what Twitter was,” Noto told Recode’s Peter Kafka. The conclusion was, “Twitter is the best at showing what’s happening in the world.” Here’s how Noto says it does that:

  • Fast – Tweets are instantly publicly available and widely distributed through its apps, embeds and integrations with TV shows.
  • Comprehensive – No matter what you want to hear about, Noto says…

Read Story