Uber is implementing tipping, but how well it works will be critical


On the heels of what must feel to employees like the longest six months in Uber’s eight-year history, the company last week tried punctuating a seemingly endless stream of news about its corporate misbehavior by encouraging its CEO, Travis Kalanick, to take a leave of absence. (He has obliged, for now.)

This morning, Uber took things a step further, introducing an initiative that it’s calling “180 Days of Change” and announcing, most notably, that it will start allowing riders to tip drivers in the app.

This is no small thing. Uber has long rejected the idea of tipping for numerous reasons. The company had suggested, for example, that tips could lead to unpleasant consequences, such as drivers who might forego pick-ups in poorer neighborhoods in favor of wealthier enclaves…

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