Urban farming incubator Square Roots raises $5.4M


Square Roots isn’t your normal startup incubator. Sure, the people who participate are entrepreneurs — but instead of sitting at desks building new gadgets or smartphone apps, they’re growing food in hydroponic farms housed inside long, metal containers.

Founded by executive chairman Kimbal Musk (brother of Elon Musk, and board member at SpaceX, Tesla and Chipotle) and CEO Tobias Peggs (former CEO of Aviary), Square Roots launched a year ago in Brooklyn. Musk says it’s now accepting applications for its second group of food entrepreneurs, selecting a city for its second location and it’s closed $5.4 million in seed funding.

That money includes $2 million from Collaborative Fund — Musk notes that the firm previously invested in Sweetgreen and Kickstarter, two very…

Read Story