VR And AR Will Be Mobile’s Demand Driver, Not Its Replacement


With each of the six biggest global consumer technology companies now deeply invested and feverishly in development, VR/AR has become too big to fail. Facebook Oculus Rift, Samsung Gear VR (powered by Oculus), Google Cardboard and its Magic Leap investment (and perhaps even Google Glass’ second coming), Sony PlayStation VR and Microsoft HoloLens are public. And the eventual entry of Apple is presumed, given hiring headlines and Tim Cook’s pronouncement that VR is not a niche.

However, as much as 2016 will see the launches of the best VR/AR to date (Oculus Rift, HTC Vive, PlayStation VR), this generation of hardware — not portable and tethered to a bulky PC or console  —  is merely intended for millions of early adopter enthusiasts consisting…

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