Wattpad moves into video with personal storytelling app, Raccoon

Wattpad, the social publishing platform behind apps for sharing original stories and chat fiction, is today venturing into video with the launch of a new app called Raccoon. Unlike its predecessors, Raccoon will focus on non-fiction video-based storytelling, with the goal of connecting people who want to create and watch stories that either entertain or inspire.

While Raccoon still fits within Wattpad’s broader mission of building modern-day storytelling products for web and mobile, the app feels like a more social experience. Instead of reading stories from authors whose real identities are often hidden behind handles, watching a Raccoon video is more like tuning into a YouTube vlog. The storyteller is right there on the screen, sharing something personal with you.

At launch, you…

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