WhatsApp embraces visuals with filters, albums, and reply shortcuts


The camera is the new keyboard, and WhatsApp refuses to be left behind. While its sister app Instagram dukes it out with Snapchat in the west, WhatsApp is popularizing visual communication around the world.

Today WhatsApp’s iOS app gets three new features, the company tells TechCrunch.

  • Filters – Users can now add one of five filters to their photos, videos, and GIFs from within WhatsApp so they can jazz up their imagery, or correct for poor lighting. After shooting or uploading, users can swipe to choose from pop, black and white, cool, chrome, and film filters
  • Albums – When users send four or more photos or videos, WhatsApp will now automatically group them into an album with a tile layout. Recipients can open the album to swipe through the media full-screen
  • Reply…

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