Where Are They Now? Startup Battlefield Company Boomerang Commerce


With Disrupt NY 2016 fast approaching, TechCrunch takes a look back at companies that have competed in the Startup Battlefield in previous years. Today, we take a look at how Disrupt NY 2014 alum Boomerang Commerce has fared in the last two years.

Boomerang Commerce is an analytics company that works with top omni-channel retailers like Staples, Office Depot and Groupon to deploy smart pricing strategies for millions of products to help retailers realize millions of dollars in incremental revenue. The SaaS-based software uses advanced machine learning and real-time data analytics to drive these strategic pricing decisions.

Boomerang Commerce CEO Guru Hariharan tells TechCrunch that the Startup Battlefield was “the birthplace of our company” and “gave [the company] the platform…

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