Where does Blue Apron go after Amazon wraps up its Whole Foods deal?


Last week, Amazon said that its massive $13.7 billion deal to acquire Whole Foods is wrapping up on Monday — giving it access to one of the strongest food brands in the United States, as well as hundreds of grocery stores in metropolitan areas.

That means it’s going to be easier and easier for people to get access to great ingredients, and there’s been a continued trickle of suggestions that Amazon will be gunning for a massive business that helped Blue Apron go public — a trickle that has since tempered Wall Street’s appetite for that business.

All this raises a ton of questions as to what the future of Blue Apron is as Amazon looks primed to bulldoze into its territory in a very Amazon move. But as the specter of Amazon getting into meal-kit delivery looms, let’s…

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