Why Google Stories will save, not screw, Snapchat Discover

Snapchat has a new ally or enemy depending on how you look at Google’s new mobile magazine format, but the social app is welcoming the search giant. Google’s clone of Snapchat Discover, called AMP Stories, officially launched today, allowing news outlets to create photo/video slideshows that appear in mobile search results and on their site. 

Suddenly, Snapchat isn’t the only place to show off Discover-style content.

In response to Google’s launch, Snapchat’s VP of Content Nick Bell told TechCrunch, “Our ambition at Snapchat is to empower great storytelling, and we think we have pioneered the best format for doing that on mobile. We’re delighted to see that an industry is starting to form around that, and hope that it will encourage more newsrooms…

Read Story