Winners and losers in Amazon’s $13.7B purchase of Whole Foods


Amazon is taking a huge bite out of the fresh food business with its bid for Whole Foods Market for $13.7 billion. But even though this is a deal between two companies, it’s not just the two of them being touched by it.

The intersection between the food and tech industries has been playing out for years now, sprouting dozens of food startups; efforts from large tech companies to move into food; and strategies from large food players tapping tech to make sure they don’t miss out on the next wave of consumers and how they are choosing to shop. Here’s a look at how some of the biggest and most prominent of these, plus a few others, might be impacted by today’s news:

Instacart

This startup, founded at Y Combinator in 2012, blazed a trail in the US at a time when very few grocery…

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