With loans of just $10, this startup has built a financial services powerhouse in emerging markets

Peris Kimeli and Betsy Cheruyot were students at Kenyatta University thinking about launching a business when they applied for their first loans from the mobile lending company, Tala.

Hoping to get a clothing business off the ground and make some money to live on while going to school, the two young Kenyans downloaded the Tala mobile app, and within minutes received loans totaling about $15.

“Between us and poverty, we had about 200 shillings,” Kimeli said of her early days starting their business. “We were like, what are we going to eat? Our parents said, ‘No. We’re not going to send money… You go figure it out’ So we went and we did that.”

Kimeli and Cheruyot took that $15 loan and went to Nairobi’s famous secondhand market, Gikomba, where they bought 15 dresses at 100 shillings each and resold them in dorms and hostels for 200 shillings.

“Two remained, but we had no problem — since we could keep them, we could wear them. By the end of the month, we…

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