Yelp is selling Eat24 to GrubHub for $287.5M and the stock is skyrocketing

Two huge pieces of news today from Yelp, the company that shows up first in your Google search for a restaurant: first, GrubHub is acquiring food delivery service Eat24 from the company in a big partnership for $287.5 million; second, the company reported its second-quarter earnings… and they look pretty good.

Let’s tackle the first one. This is probably going to be a boon for Yelp as its sweet spot has always, really, been a base of content centered around users trying to gather information about a restaurant. With a huge amount of competition in food delivery, Eat24 may have been a user behavior mismatch for the company — though, on paper, the notion makes a lot of sense as people might be searching for lunch and decide to just order it. In that way, it might be a better…

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